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Innovation & Entrepreneurship: Trinity Term course option for all Physics Graduate Students (online)
About this Event
This programme is a collaboration between the Oxford Foundry, Saïd Business School, and the University of Oxford’s Physics Department.
Trinity Term online entrepreneurship course option for all Physics Graduate Students.
A 7-week bespoke Physics course to equip students with the knowledge and skills to transform ideas and inventions into scalable businesses. The programme will challenge you to deepen your understanding of your customers and to cater your business idea to their needs—we call this “problem-solution fit.” During the programme, you will learn from expert startup coaches, ex-Physicists turned entrepreneurs, industry experts, and senior faculty from the Saïd Business School to guide you through this introductory course.
Programme summary (06 May-17 June, every Wednesday from 3pm-5pm):
Seminar 1 (6th May): Inspiration and Zoom Onboarding. You will receive an introduction to the course followed by a short tutorial on how to use the Zoom for online learning. You will then hear from ex-Physicists turned entrepreneurs that have been in your shoes. Derive insights from their stories and ask them all your questions! Content delivered virtually by Dr Pegram Harrison with guest speakers including ex-Physicist founders of start-ups and spin-outs.
Seminar 2 (13th May): Team Building. A start-up coach will help you and your fellow DPhil Physicits form high-performing teams of 2-4 people and challenge you to be the best founder you can be. Content delivered by start-up coach – Yo Percale (Founder of Ai Partners and Rebel Consulting)
Seminar 3 (20th May): Creative Thinking and Problem Discovery. An introduction to design thinking to help you understand what creative problem-solving is and how it can be used for innovation. A common pitfall that scientists face when developing products is starting with a solution and looking for a problem. Design thinking is a powerful methodology to help start-up teams engage with actual customer needs and work towards building insightful and efficient solutions where there is a market opportunity. You will be shown case studies of Hard Tech companies related to Physics and be tasked with applying the concepts of design thinking to generate an idea for a product or service and begin the process of developing the idea for the people you are designing it for. Content delivered by SBS faculty – Pegram Harrison (Senior Fellow in Entrepreneurship)
Seminar 4 (27th May): Intellectual Property (IP) & Licensing. You will be introduced to the principles of IP and why IP is so critical to new businesses. The session will cover IP as a value driver for start-ups, how to monetize IP and various methods to protect your IP. Content delivered by legal expert – Jon Moorhouse (Commercial/IP Partner at Keystone Law and University of Oxford Physics alumnus)
Seminar 5 (3rd June): Market Segmentation & Knowing Your Customer. In your newly formed teams, you will explore how to choose the market segment for your chosen product or service and the methods of “seeing the problem through the customers eyes.” You will learn and apply the concepts of market segmentation, explore the foundations of primary market research, and develop a customer persona. Content delivered by Dr Pegram Harrison with guest speakers including ex-Physicists turned entrepreneurs.
Seminar 6 (10th June): Quantifying the Value Proposition & Designing a Business Model. You will learn how to estimate the quantified value proposition for your team’s product or service and gain an understanding of existing business models of companies across industries where disruptive technologies have had a significant impact (e.g. Biotech and Quantum computing) to help you capture some of the value your product or service brings to the customer. You will be guided through how to use the Business Model Canvas to map and design a business model for your product or service. Content delivered by Dr Pegram Harrison with guest speakers including ex-Physicists turned entrepreneurs.
Seminar 7 (17th June): Assessment in the form of a Group Presentation. You will be assessed based on an oral presentation (in your team of of 2-4 people) of your business idea/plan to a panel of business experts who will provide feedback.
FOR UNIVERSITY OF OXFORD PHYSICS GRADUATE STUDENTS ONLY
Who is this Event For?
Physics graduate students
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