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This month’s speaker is Richard Boon, CEO of Webmart. Richard lives in Woodstock and enjoys wandering around Blenheim Palace, pandering to a rescue cat that rules his house, and taste-testing a wide variety of chilli sauces. Now 35, he’s been working with Webmart since the tender age of 18!
He’ll be talking to us about how our marketing work can play its part in growing a more sustainable business. Marketing is a tool often linked to high consumption – but it doesn’t have to be that way. So Richard will be introducing us to some of the key insights and practical tools we can use to fight climate change with both our day-to-day decisions and wider strategy.
We’ll kick off by looking at the big picture, thinking about changes we can make in our marketing habits, policies, and behaviour that will have impact in the longer term. Then we’ll dig into the details, exploring some very specific short-term actions that can influence change now, without costing the earth (both planet and budget.) And Richard will be unpacking all this in a way that breaks down the jargon, dispels the myths, and keeps things super-practical.
Plus we’ll be thinking through how you can measure the impact of these changes, as well as how to sell a more sustainable approach to your boss, your board, and your clients or customers.
EnSpire Oxford is a University of Oxford initiative to help connect people to the entrepreneurship resources they need, and to promote entrepreneurship across Oxfordshire.
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