This month’s speaker is Bex Henley, Digital Marketing Manager for Executive Education at the Saïd Business School. Bex lives in Oxford (born and bred), she considers leopard-print to be her favourite colour, she teaches fitness classes as a side hustle, and she has two cats called Hovis and Nutella.

She’ll be giving us the tools we need to create a killer content strategy, which sits happily within our wider marketing plan and helps us meet key business goals.

We’ll look first at the bigger picture, exploring things like goal-setting and knowing your context and community. Then we’ll learn more about the different purposes of various types of content, how to include relevant cultural dates and topics and be responsive to trends, and all the different forms content can take – from organic social posts and emails to paid ads – as well as how to make a realistic plan for creating and sharing it. Bex will also help us think about how to get our internal teams to engage with the content we make.