About this Event

How to Attract the Right Investors
You’ve decided to launch or grow your business – and now you need investment. But where do you start?
Our popular How to Attract the Right Investors workshop gets to the heart of what it takes to successfully raise investment, all based on the real-life experiences of hundreds of entrepreneurs (including the presenters).
This engaging workshop, run in partnership with the British Library Business & IP Centre, packs a massive amount of invaluable content into less than half a day to equip you with a simple-to-follow, step-by-step approach to securing investment.
The event also includes an interactive session with Angel Investor Colin Coghlan who will share insider information on the way he makes investments. You’ll also be given access to proven pitching templates and strategies.

In a nutshell
We’ll cover how to secure investment through:
✦ crowdfunding
✦ angel investors
✦ venture capital
…and will help you:
✦ Decide which investment avenues are right for your business
✦ Learn the quickest and most effective way of finding investors
✦ Secure the best deal and valuation for your business
✦ Save you time, money and energy in your search

Who is it for?
This workshop is ideal for ambitious entrepreneurs who are either in the start-up phase and are unsure of where or how to raise the capital to launch, or are already trading but need more capital to reach profitability and scale.
By the end of the workshop you will:
✦ Understand the advantages and disadvantages of various investment options
✦ Know how to launch a successful crowdfunding campaign in double-quick time
✦ Receive invaluable insights from successful angel investor Colin Coghlan
✦ Have a proven template for creating a winning Executive Summary
✦ Know where and how to secure Venture Capital
✦ Understand how to take advantage of new government tax schemes
✦ Be able to value your business accurately
✦ Have an ‘insiders list’ of recommended small-business-friendly VCs, angel networks, lawyers, crowdfunding sites and more
✦ Know the best methods for dramatically increasing the credibility of your team with investors
✦ Have received priceless tips on how to pitch your business to an angel investor
✦ Know how to create a winning video pitch for crowdfunding
✦ Understand how to avoid the legal pitfalls when securing any investment
✦ Have a clear understanding of how to play the funding game

Expert speakers
Paul Grant knows what it’s like to be on both sides of the funding fence. As an entrepreneur he raised funds for his own business, securing capital from business angels, bankers, family and friends, and even a government grant.
After seven years of trading he exited his business in 2003 and was invited to join a private equity company, Capital Partners, eventually heading up the business angel division. Here he had access to nearly 5,000 angel investors and reviewed more than 1,000 business plans every year.During this time Paul learned a lot about why so many businesses fail to secure the funding they need in the start-up and growth phases. Paul has met with many investors, bankers, and venture capitalists over the years and in the course of his work has uncovered what they are really looking for.More importantly, Paul has developed an approach to raising capital that works. He is keen to share with you what he has learned as an entrepreneur and as an industry insider.
Connect with Paul on LinkedIn

Successful angel investor Colin Coghlan will demystify how an angel investor thinks and what they are looking for.
Colin Coghlan is a private investor, advisor, mentor and speaker specialising in early-stage and rapid growth business. He advises both entrepreneurs and investors and speaks on the subject of investment at various public and professional events. Colin’s early career was in the energy industry before he moved into the wireless infrastructure sector. He was General Manager of one of the founding companies of the Freeview television service before becoming CEO of one of the others and ultimately leading it through a trade sale. Colin’s portfolio is focused on the TMT sector including television, mobile and cloud computing.
Connect with Colin on LinkedIn

What entrepreneurs say
“Paul is one of those advisors that is talking from experience rather than from a textbook. These events will save most people a fortune.”
– Managing Director at Arated.com Corp. Ltd.

“Paul’s How to Attract the Right Investors is one of those rare workshops that is jam-packed with useful information and where one can’t leave the pen and notebook to rest. For any entrepreneur looking to raise investment capital, this is a must-attend.”
– Vlad Petre, Entrepreneur & Product Developer, RateSetter

“Paul has a full understanding of what investors are looking for and through his advice I was able to write an outstanding executive summary and improve my business plan, resulting in investment.”
– Director at Breathing Relief Ltd.

“I recently attended one of Paul’s workshops at the British Library and learned more in a few hours than I had in many weeks – possibly months prior to this.”
– Gerry Nixon, Head of Youth Engagement Strategy @ The National

“Valuable insights and sound advice from someone who has been there and is now on the other side.”
– Initial AF Data Gatherer, FFCS PPI, Deloitte LLP

“Paul has a wealth of experience behind him, not to mention a host of useful contacts. His well-rounded approach makes the event well worth the outlay.”
– Business Training News

Read more testimonials
www.thefundinggame.co.uk