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Total addressable Market (TAM)
8 July 2022
Edward Keelan
How to think about your Total Addressable Market (TAM) and how both start-ups and investors get it wrong.
Presented by Edward Keelan, an Investment Principal with Octopus Ventures, who has invested in early-stage companies for over a decade.
The session emphasises the importance of Total Addressable Market (TAM), the right and wrong ways to calculate it and how TAM should never be thought of as a binary number.
Held at The Oxford Foundry. This event is open to all individuals who have a University of Oxford connection. You will need to register and bring your Bodleian Reader Card to be allowed into the venue.
EnSpire Oxford is a University of Oxford initiative to help connect people to the entrepreneurship resources they need, and to promote entrepreneurship across Oxfordshire.
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