Get to grips with your next marketing plan, with the Imperial Enterprise Lab’s Director, Ben Mumby-Croft

This month’s speaker is Ben Mumby-Croft, Director of the Imperial Enterprise Lab and original Marketing Camp founder (a long time ago in a galaxy far far away), who lives in Oxford, hates commuting, and organises his books by colour – which looks great but means he can never find the book he’s looking for.

He’ll be talking about the role of marketing strategy, particularly looking at how we can take charge of our own planning using his simple and fun Visual Marketing Plan™ framework. We’ll start by thinking about your marketing story (who you are and why anyone should care) as well as your goals (what you want to achieve and by when) – then we’ll focus on how you find the right marketing mix to bridge the gap from where you are now to where you want to be in the future. We’ll also look at why our best laid plans sometimes (or even most times) fail and what we can do to communicate our ideas clearly and make sure key internal stakeholders are on side from the get go.

How our gatherings tend to go

6pm: Doors open for (free) drinks, marketing chit-chat, and – let’s face it – probably at least some small talk about the weather

6.30-7.15pm: A brilliant marketing talk from a knowledgeable and interesting human

7.15-7.30pm: It’s GUS time (that’s Genuinely Useful Shit)

7.30-8pm: More (still free) drinks and fun chat (hopefully about more interesting stuff than the weather by this point)

Hosted by local brand voice crafter Bethany Joy, in partnership with wonderfully-lovely HR and talent specialists Pink Giraffe and the fantastic Oxford College of Marketing.

*Tickets are free (the best flavour) but it’s still super helpful if you book one, so we’ve got a rough idea of who’s coming on the night. Hope to see you there 🙂