We are joined by the very accomplished journalist and PR guru, Fiona Scott from Fiona Scott Media Consultancy.

About this Event
“What actually is PR?” is a question that baffles so many people when they’re starting out on their PR journey. They don’t really understand what it is, what it isn’t, how important it is and why it is so crucial to business success. In truth, PR is about being visible to all of our audiences, internal and external, consistently and in the correct way. It is also about getting our brand seen and known; building and protecting our reputation and raising our profile.

As Fiona says “Every business needs PR — every single one. There are no exceptions to that, once you understand what PR means in its purest sense. I believe business is 30% your skill or product, 30% the skill of business and the rest is PR.”

During this session, Fiona will share with us her talk on “Five Things Journalists Hate”, exploring what PR really means, what it does not mean and where the media fits in to a PR strategy.

Crucially she will also share how to NOT work with the media, and how to identify the right stories in your business, charity or organisation that will grab the attention of journalists.

Learning outcomes:

Clear understanding of what PR actually means
An understanding of the process of the media and their needs
An insight into what is a good story and what is not
What you can DIY and when to reach out to a professional
Presenter biography:

Fiona Scott, Fiona Scott Media Consultancy, https://www.fionascottmediaconsultancy.co.uk

Fiona Scott is a journalist, media consultant, videographer and TV producer/director. She has worked in the media for over 30 years including working for ITV, the BBC & Comic Relief.

After setting up her media consultancy in 2008, she has offered media advice to many including Wiltshire & Dorset Fire Rescue Service, Kream London, Systemagic, John Williams Heating Services, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon, Jomas Associates and Creative Nature. She has also provided crisis management advice to organisations, politicians and companies facing difficulty in their sectors.

In 2020 she launched her first online PR video course designed for start-ups and will also be writing her first book for the same group of would-be entrepreneurs in 2020.