Cristina de Sus is the founder of Miss Frida a social startup, aiming to connect talented artisans in rural villages in Latin America with conscious consumer across the World. Miss Frida was created as innovative babywear lifestyle brand that combines chic and contemporary designs with centenary embroideries and techniques, as a result of our exclusives partnerships with indigenous communities.

I have studied Political Sciences in Madrid at Complutense University, and Marketing at Brookes. Having been working in Public Affairs, Marketing and Communication for a while, I decided to launch Miss Frida to empower indigenous women through their crafts.

Someone who is willing to take the risk to fight for their idea.

Once the product and its logistic was developed, and everything fitted in the business & financial plan, I decided to register as a company and get ahead with my decision.

Adaptability: persistence; work hard.

My favourite part is being working on something that created social impact: since September women have been able to have a permanent job in their lives.

Klaus Schwab – founder and executive chair of the World Economic Forum.

Economy and innovative ideas, how to foster social entrepreneurship and support young businesses, and also about his contribution into developing the concept of the 4th industrial revolution.

The very essence of entrepreneurship is a trial and error process: do not get discouraged, just keep being creative and trying other paths, and it doesn’t have to be a solo mission: you need to work on building a strong team that helps you succeed.

Dragon´s Den at Brookes and personal savings.

Try Award; Rising Star Award; Do it award.

It is an international environment full of bright people with great ideas.

University of Oxford
Oxford Brookes University
Oxford Hub Social Enterprise Support Programme
The Oxford Launchpad
The Skoll Centre for Social Entrepreneurship
Student Hubs

 

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