Our definition of enterprising is a composite of related definitions from the article titled, "What does it mean to be "Enterprising"? " : "showing initiative, seeing opportunities and taking advantage of them", "Adaptability", "Having drive, determination, persistence and passion", and "Ready to embark on new ventures.".
When looking for a name for this portal, we wanted something that would relate to entrepreneurship in all its forms, and would be welcomed by organisations connected to entrepreneurship. "Enterprising Oxford" was chosen to reflect not only where we are, but also the mindset of our students, researchers and staff.
So "Enterprising Oxford" became the title, but what about the strapline? "Supporting Entrepreneurial Connectivity" encompasses our mission: to help support and encourage entrepreneurship, and highlight entrepreneurial opportunities.