Pitching & Funding

Pitching is an essential part of explaining your idea to not only potential investors, but potential customers and advocates.  You need to be able to summarise your idea in a very clear and concise way, and use any opportunity to market it.  One of the key reasons investors do not invest in a business is because the person pitching is either unclear, not confident, or can not explain the business is easily understandable terms.  So if you want the funding, you must be able to pitch!