Nov 16 2017
This workshop focuses on advertising online and explores how PPC (pay per click) can form a key part of your marketing plan. You will benefit the most from this course if your business has been trading for longer than 12 months.
Learning Outcomes: - A good knowledge of how pay per click advertising works and which platforms work best for your business - An understanding of how to set budgets and research key words for your advertising campaigns - An understanding of how to design the most impactful adverts Topics covered are: - How does Pay Per Click (PPC) work across the various platforms - Deciding on the right platforms to advertise on – where are your prospects and customers - Setting budgets and target outcomes - Writing and designing and evaluating adverts - Developing an action plan
For details, link here: https://www.eventbrite.co.uk/e/digital-marketing-know-how-part-two-growt...